Logo, concept creation, art direction, flat plan organisation and content for Low- Key magazine. Low-Key magazine was the first backstage glossy, either in print and online, focused on the fashion industry. The magazine was a unique biannual publication produced to guide, transform and inspire the fashion industry. Low-Key was proudly far from a traditional ‘diary’ fashion week newspaper; the magazine was a work of art featuring the real interests of the fashion industry. This project was created by Marina Petti for her MA graduation on Fashion Journalism at London College of Fashion in 2010. Marina has co-worked on the design templates as well as coordinating shoots, managing photographers and journalists, and writing.